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With a nod to Apple and its famous 1997 TV spot, which highlighted doers and dreamers who colored outside the lines, we profile some of the 'crazy ones' who are helping transform health IT in new and unique ways.

We sit down with Brantley Whittington, president of EHR vendor Extormity, provider of the world's most expensive, exasperating, and exhausting electronic health record. Mr. Whittington talks about HIMSS12 trends, the rising costs of HIT, and why he's lobbying for a stage 4 and 5 meaningful use within the next 24 months.

Parody project becomes sly marketing campaign for two IT vendors

Managing Editor Mike Miliard interviews the CEO of Extormity, a satirical, fictional EHR vendor promising to extract as many dollars from its clients as possible in a bid to deliver the opposite of meaningful use.